If your outbound sales staff is struggling to cold call and set appointments, your department is not alone. Cold calling is a strenuous task that often has a low success rate. The goal is supposed to be nurturing leads in an effort to transition them into a sales conversation with your reps, yet getting that crucial first appointment is quite challenging. Let’s take a look at some appointment setting tips and smart ways to improve the cold calling abilities of your salespeople. Arm your team with this knowledge and you’ll see a boost in their cold calling production.
- Research Targeted Prospects
- Give the Call Meaning
- Warm Up the Call
- The Call Should Revolve Around Solving Problems
- Don’t End the Call Without Asking for a Follow Up